Wednesday, August 26, 2020
Portfolio Assignment Essay Example | Topics and Well Written Essays - 750 words
Portfolio Assignment - Essay Example One other critical component that I have picked up from the course this semester is about correspondence. Bits of knowledge on rising methods of correspondence, for example, web based life have been exceptionally basic in helping me see how to utilize such media for business purposes. In my last task this semester, I trust I have the right to get An evaluation for my outcomes in light of my exhibition in different home works and class assignments. I trust I have buckled down enough all through the semester to warrant such an evaluation, given the way that I have attempted to apply everything that I have learnt in the classes into the different assignments that we have done. The majority of the assignments and schoolwork that I did were both entrancing and spurring simultaneously. I, consequently, attempted to do as well as can possibly be expected seeking after the most ideal outcomes. The task about the inspiring coca-cola life business, for example, was perhaps the best task that I composed this semester. This task identified with the issue of promoting, a territory of business activities that I am interested about. The task on inspiring Coca-cola Life Commercial is probably the best task that I did over the span of the semester. The examination of this business helped me to conceptualize my last significant task of the semester. Through this task, I had the option to get numerous bits of knowledge that will be basic in finishing my significant task. The advert has numerous components including redundancy, twofold restriction, and oddities. Reiteration, which happens on numerous events in the business, for example, can be seen when the couples embrace each other over and again. Twofold restriction turns out in the connection between the youngster and grown-ups in the business. A few occurrences of peculiarities in the business incorporate the scene where the kid eats the canine and dozing in the pet hotel. The diary
Saturday, August 22, 2020
Vitals Signs â⬠Nursing Essay Sample free essay sample
What are Critical Signs?â⬠¢Temperatureâ⬠¢Pulseâ⬠¢Respirationsâ⬠¢Blood Pressureâ⬠¢Pain ( thought about the fifth basic imprint )When to mensurate basic marks?â⬠¢On induction to wellbeing consideration installationâ⬠¢In a clinic on customary hosp motivation or as MD requested ( q8hours. q4 hours. and so on ) â⬠¢Before and after processs ( medical procedure. obtrusive symptomatic processs ) â⬠¢Before. during. what's more, after blood transfusions â⬠¢When patientââ¬â¢s general status changes ( nursing judgment ) GUIDELINES FOR ASSESSMENTâ⬠¢Taken by nurture giving attentionâ⬠¢Equipment ought to be in acceptable statusâ⬠¢Know pattern VS and ordinary degree for platinum and age groupâ⬠¢Know ptââ¬â¢s clinical historyâ⬠¢Minimize ecological variables Rules CONTINUEDâ⬠¢Be composed in attackâ⬠¢Increase frequence of VS as status worsensâ⬠¢Compare VS readings with the entire imageâ⬠¢Record accuratelyâ⬠¢Describe any unnatural VSVS MUST BE ACCURATEâ⬠¢Both estimation and recordingâ⬠¢VS differ orchestrating to ptââ¬â¢s disease/conditionâ⬠¢Compare results with ptââ¬â¢s normalâ⬠¢Results are utilized to discover intercessions. meds. demonstrative work. and so forth REPORTING ABNORMAL VSâ⬠¢WHENââ¬grossly unnatural. come back to typical. praised adjustment for that platinum â⬠¢WHYââ¬indicates change in transformation or physiological guide inside the natural structure â⬠¢WHOââ¬student studies to teacher. so TL. RN. Dr ( follow link of offer ) â⬠¢HOWââ¬orally to permit person. so papers on diagram Body Temperature â⬠¢Difference between heat created by natural structure systems and the warmth lost to the outer condition â⬠¢Range 96. 8 â⬠100. 4 F ( 36 â⬠38 degree C )â⬠¢Average for sound youthful adults 98. 6F or 37degrees Degree centigradesâ⬠¢No singular temp is typical for all peopleHEAT IS PRODUCED BY:â⬠¢Metabolismâ⬠¢Increased musculus activityâ⬠¢Vasoconstrictionâ⬠¢External beginningsHEAT IS LOST BY:â⬠¢Vasodilationâ⬠¢Convectionâ⬠¢Radiationâ⬠¢Conductionâ⬠¢Evaporization TEMP or FEVER?â⬠¢TEMPERATUREââ¬the estimating of warmth in the natural structureâ⬠¢FEVERââ¬the estimating of warmth in the natural structure that is better than average for the single TYPES OF THERMOMETERSReading A ThermometerNormal Range Throughout Life Cycleâ⬠¢Adults-96. 8-100. 4 degree Fâ⬠¢Adult Avg 98. 6 F Oralâ⬠¢Adult Avg 99. 5 F Rectalâ⬠¢Adult Avg 97. 7 F Axâ⬠¢Newborn scope â⬠95. 9-99. 5Fâ⬠¢Infants and kids â⬠same as grownupsâ⬠¢Elderly â⬠Avg 96. 8F Every now and again utilized footings:â⬠¢Pyrexia or febrilityâ⬠¢Febrileâ⬠¢Hyperthermiaâ⬠¢Hypothermiaâ⬠¢Afebrile FEVERââ¬A DEFENSE MECHANISMâ⬠¢Indicator of illness in natural structureâ⬠¢Pathogens discharge toxinsâ⬠¢Toxins influence hypothalamusâ⬠¢Temperature is increasedâ⬠¢Rest lessenings transformation and warmth creation by the natural structure PATTERNS OF FEVERâ⬠¢SUSTAINED-stays better than average with little alterationâ⬠¢RELAPSING â⬠times of hot scenes scattered with satisfactory temp esteems â⬠¢INTERMITTENTââ¬varies from typical to better than average to beneath ordinary ( may hold a sensibly unsurprising structure ) â⬠¢REMITTENTââ¬fever spikes and falls w/o an arrival to typical temp esteems Factors Affecting Body Temp â⬠¢Age ( infant temp control system youthful. old touchy to temp modifications ) â⬠¢Exerciseâ⬠¢Hormonal degreeâ⬠¢Circadian beat ( temp for the most part changes 0. 9 to 1. 8 degree F/24hr Lowest 1-4AM Max-6PM ) â⬠¢Stressâ⬠¢EnvironmentOral TEMPERATUREâ⬠¢Accessibleâ⬠¢Dependableâ⬠¢Accurateâ⬠¢Convenient RECTAL TEMPERATUREâ⬠¢Most dependableâ⬠¢MUST catch thermometer in topographic pointAXILLARY TEMPERATUREâ⬠¢Safeâ⬠¢Non-invasiveâ⬠¢Least accurateTYMPANIC TEMPERATUREâ⬠¢Non-invasiveâ⬠¢Safeâ⬠¢Accurateâ⬠¢Disadvantagesââ¬Excessive earwaxsââ¬Improper procedure AXILLARY TEMPERATUREIMPORTANT Pointsâ⬠¢AXILLA MUST HAVE ADEQUATE TISSUE A ; BE FREE OF PERSPIRATION â⬠¢Not great strategy for people with raised tempâ⬠¢Used when can non obtain unwritten or tympanicâ⬠¢Leave in topographic point 10 proceedingssORAL TEMPERATURESâ⬠¢Wait 15-30 proceedingss in the wake of eating. soaking up. chewing gum or smoke â⬠¢If oral pit breather-do non take orallyâ⬠¢Leave in topographic point 2 â⬠4 proceedingss with glass thermometer TYMPANIC TEMPERATURESâ⬠¢Oral A ; tympanic readings will be same/similarâ⬠¢Must direct examination toward TM ( tympanum )â⬠¢Follow instructionsâ⬠¢Keep connected and on courser when non in usageâ⬠¢Usually favored methodâ⬠¢Adults ââ¬pull pinnule of ear up A ; backâ⬠¢Children under 3y/o-pull pinnule of ear down A ; back RECTAL TEMPERATURESâ⬠¢MOST accurateâ⬠¢MUST fasten thermometer in topographic pointâ⬠¢Very high tempâ⬠¢Unconsciousâ⬠¢Do non take rectal temp on customers with chest conditionsâ⬠¢Leave in topographic point 2-3 min with glass thermometerâ⬠¢Lubricate thermometerâ⬠¢DO Not take manus from thermometer while rectal in headway
Sunday, August 16, 2020
Minneapolis
Minneapolis Minneapolis min?eap ´?lis [key], city (1990 pop. 368,383), seat of Hennepin co., E Minn., at the head of navigation on the Mississippi River, at St. Anthony Falls; inc. 1856. The largest city in the state and a port of entry, it is a major industrial and rail hub. With adjacent St. Paul (the two are known as the Twin Cities), it is the processing, distribution, and trade center for a vast grain and cattle area. Minneapolis is also a banking and financial center with a significant high-technology industry. Chief among the many manufactures are food products, electronic equipment, instruments, graphic art products, machinery, fabricated metals, chemicals, and textiles. Although the central city's population has declined since the 1970s, the suburbs have grown. An influx of African Americans and immigrants began to change the city's racial composition in the 1990s. The falls were visited by Louis Hennepin in 1683; Fort Snelling was established in 1819; and a sawmill was built at t he falls in 1821. The village of St. Anthony was settled c.1839 on the east side of the river near the falls. Minneapolis originated on the river's west side c.1847 and included much of the reservation of Fort Snelling. It annexed St. Anthony in 1872. The city became the country's foremost lumber center, and after the plains were planted with wheat and the railroads were built, flour milling developed, with the 50-ft (15-m) falls supplying power. The city was laid out with wide streets and has 22 lakes and 153 parks. Of interest are Fort Snelling State Park, several art galleries and museums (including the Walker Art Center, Minneapolis Institute of Arts, Weisman Art Museum, and the American Swedish Institute), the Guthrie Theater, and the grain exchange. Minneapolis also has several noteworthy skyscrapers, including those by Cesar Pelli and by Philip Johnson and John Burgee. In Minnehaha Park is the Stevens House (1849), the city's first frame house. The city's main shopping aven ue is a 10-block mall lined with trees and flowers, with a skyway system of walks for pedestrians. The Minnesota Orchestra was founded there in 1903. The city is the seat of the Univ. of Minnesota, Augsburg College, and the Minneapolis College of Art and Design. The Minnesota Twins (baseball), Timberwolves (basketball), and Vikings (football) are the city's professional sports teams. See C. R. Walker, American City, (1937, repr. 1971); L. M. Kane, The Fall of St. Anthony: The Waterfall That Built Minneapolis (1987). The Columbia Electronic Encyclopedia, 6th ed. Copyright © 2012, Columbia University Press. All rights reserved. See more Encyclopedia articles on: U.S. Political Geography
Sunday, May 24, 2020
The Economic Crisis Of The Financial Systems Within...
Task 1 The economic crisis which erupted from the financial systems within developed countries affected all economies across the world. There was a significant amount of job losses, company bankruptcies and cuts in incomes and budgets (McKibben, Stockel 2009). Companies were focusing on sales growth which took urgency over most workplace including learning and development and many trying to decide what was important in terms of return on investment (Dullien et al 2010). Training and development was an easy target and one of the first aspects to be cut; some may argue that this is not the most effective resolution. There is evidence that suggests training and development is a tool which contributes positively to an organisations performance within the economic downturn (Brum 2010). Companies want to save money; it is a time when they are not expecting to recruit new staff and apprentices need new training. This approach leaves businesses without skilled people required for when the economic circumstances pick up. As suggest by Bosch (2010) investing in your people during a recession enhances the preparedness for recovery. However, in an article posted by Lucy Ellaway for financial times, it stated all management training courses are to be banned in a downturn (Financial times 2009). It is important to maintain investment in training and development because it can contribute to customer satisfaction, employee satisfaction and people performance as stated by Apospori (2008)Show MoreRelatedMonetary System Crisis: A Policy Memo848 Words à |à 3 PagesTO: Dr. Clark FROM: I.M. Student RE: Monetary System Crisis Dr. Clark: I am writing this brief policy memo in regard to the recent monetary crisis involving certain European countries, namely Greece and Spain. The focal organization handling the issue is the EU (European Union). The EU was established on November 1, 1993 by the treaty of Masstricht. It developed a single, regionalized, market structure through a system of standardized laws that apply in each member state so that citizens, goodsRead MoreThe Impact Of Bond Market On European Government Debt Problems1726 Words à |à 7 Pagesof Bond Market on European Government Debt Problems 2.1. Bond Market The bond market is one of the fixed-income markets that it is deals in with transaction of long term fixed-income securities. Moreover, the bond is one of the financial instruments and then the financial instruments are generally regarded as securities. In the bond market, there are two bonds familiar to mass investors. One is called government bonds, and another one is called corporate bonds. Firstly, as its name, government bondsRead MoreEffects Of New Global Era On The World1283 Words à |à 6 Pagesyears, the world has shifted enormously. Once, a world that only communicated when one nation was trying to take over another, is now connected more than ever. This transformation began with the Industrial Revolution in a period from around 1760 to 1840. Thinking back to that time, we can easily think of noticeable differences between how the world was and how it is today. The United States was a small, developing country, still trying to overcome the effects of a costly revolution. A cross the oceanRead MoreGlobalization Theory And Its Impact On The World Trade2396 Words à |à 10 Pagescompanies and countries across the spectrum. Growth of free trade has caused changes not only in one aspect. It has brought changes in all the endeavors of people across society. It has been said that globalization is the process of international integration that arises from interchange of world views or products or others aspects of culture (Alon, Jaffe, and Vianelli, 2013). It cannot be delineated to any one aspect. It has caused a number of positive growths across the countries and has causedRead Moreââ¬Å"the Rapid Expansion of International Financial Market Since Early 1980s Have Integrated the World Economyâ⬠. Discuss.1243 Words à |à 5 Pagesââ¬Å"The rapid expansion of international financial market since early 1980s have integrated the world economyâ⬠. Discuss. The international financial system is a structure of markets within which organizations and individuals trade to support economic commitments made across national borders where buyers and sellers participate in the trade of assets such as equities, bonds, currencies and derivatives. Financial markets are typically defined by having transparent pricing, basic regulations on tradingRead Moreââ¬Å"the Rapid Expansion of International Financial Market Since Early 1980s Have Integrated the World Economyâ⬠. Discuss.1252 Words à |à 6 Pagesââ¬Å"The rapid expansion of international financial market since early 1980s have integrated the world economyâ⬠. Discuss. The international financial system is a structure of markets within which organizations and individuals trade to support economic commitments made across national borders where buyers and sellers participate in the trade of assets such as equities, bonds, currencies and derivatives. Financial markets are typically defined by having transparent pricing, basic regulations on tradingRead MoreThe Financial Crisis Of 20071646 Words à |à 7 PagesThe most recent financial crisis of 2007 was felt throughout the world, and brought about huge economic consequences that are still being felt to this day. Within the United States, the crisis undoubtedly resulted in a surge in poverty and unemployment, a significant drop in consumption, and the loss of trust in the capitalist economic system. Because of globalization, this crisis was felt through the intertwined global markets, affecting underdeveloped countries even more. Historical eventsRead MoreGlobalization and Its Impact on Internatio nal Finance6130 Words à |à 25 Pagesfinanceâ⬠¦Ã¢â¬ ¦....12 ii. Globalization and its impact on developing countriesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.14 iii. Positive amp; Negative effects of globalization on international financeâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦17 iv. Impact of globalization of international finance on global financial crisisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.21 6. Summary and conclusionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦24 7. Referencesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦...25 OVERVIEW Human societies across the globe have established closer contacts over many centuriesRead MoreAlthough the Euro Zone Has a Unified Monetary Policy, It Does Not Have a Unified Fiscal Policy, Is Such a Situation Sustainable? Address This Issue Using Greece and Ireland as Case Studies.1042 Words à |à 5 Pagesfears of a sovereign debt crisis developed among investors concerning some European states, intensifying in early 2010. This included eurozone members Greece, Ireland, Italy, Spain and Portugal, and also some non-eurozone European Union (EU) countries. Iceland, the country which experienced the largest financial crisis in 2008 when its entire international banking system collapsed, has emerged less affected by the sovereign debt crisis. In the EU, especially in countries where sovereign debts haveRead MoreEconomic Growth And Inequality Of Opportunity1672 Words à |à 7 PagesIDPM60711: Economic Development Theoretical link between economic growth and inequality of opportunity ââ¬ËThe case of the Arab Springââ¬â¢ Word count: 1654 Introduction Global discourse around the issue of growing inequality and specifically inequality of opportunity has come to the fore in recent years driven by violent public action witnessed in the spring of 2011. A little southern town in Tunisia known as Sidi Bouzoid in December 2010 took global centre stage in the push for economic emancipation
Wednesday, May 13, 2020
Comparing Calvinism And Arminius Viewpoints And Touch On...
Throughout history people have questioned election. The question is whether people are predestined to be called to heaven and can not reject the Holy Spiritââ¬â¢s calling such as a John Calvin. Or do we have the free will to accept or deny the Holy Spiritââ¬â¢s calling into our lives such as James Arminius believed. Or is it something else just as Karl Barth or Augustine believed in. But for the purpose of this paper we will look at Calvinism and Arminius viewpoints and touch on the view points of other theologians throughout history to come up with an accurate conclusion of which of the two main theological ideas is most likely the case of election. Election has always been a sensitive subject many in Christian circles. Most Christians leanâ⬠¦show more contentâ⬠¦In the old and new testament he Understanding of election in terms of salvation was not clearly stated but there are scriptures in the Old Testament that you can see where election was in place. The Old Testam ent election mainly involved the nation of Israel. And when he chose the nation of Israel it almost seemed in a way that God chose the nation because he could. In Genesis God chose Abram later named Abraham to become a mighty nation from his seed and be a blessing to all nations (Genesis 18). And through that seed of Abraham in Deuteronomy chose Israel nation even though they where hard hearted often (Deut 9:6). But there are other examples outside the nation of Israel. Most notably Cyrus, Cyrus was chosen to rebuild the temple. God even revealed Himself to Cyrus but there is no evidence to suggest that Cyrus was in fact regenerated So it seems that the Old Testament does not support the concept that personal salvation is a result of individual election. In the New Testament there are verses on election and both sides to support their case. For example in Romans 8 it seems like that predestination is conformed when it mentions that we as believers would be predestined to be in Jesu s image. In Ephesians 1 it states that we where predestined to be adopted. But in John 3 it seems that everyone is called to God. And in Ephesians 2 God gives us the gift of salvation. I think that what
Wednesday, May 6, 2020
Caesars Gambling Big on Technology Free Essays
Caesarsââ¬âGambling Big on Technology This case illustrates how database technologies can support an organizationââ¬â¢s business strategy. The large investment made by Caesars Entertainment Corporation, formerly Harrahââ¬â¢s, in its information technology strategy has been tremendously successful. The results of Caesars investment at the time include: * 10 percent annual increase in customer visits. We will write a custom essay sample on Caesars: Gambling Big on Technology or any similar topic only for you Order Now * 33 percent increase in gross market revenue. * Yearly profits of over US$208 million. * Highest three-year ROI in the industry. * A network that links over 42,000 gaming machines in 26 casinos across 12 states in the U. S. * Rated number six on the 100 best places to work in IT by ComputerWorld magazine. * Recipient of a Leadership in Data Warehousing Award from the Data Warehousing Institute (TDWI), the premier association for data warehousing. The casino industry is highly competitiveââ¬ârivalry among existing competitors is fierce. Bill Harrah was a man ahead of his time when he opened his first bingo parlour in 1937 with the commitment of getting to know each one of his customers. In 1984, Phil Satre, president and CEO of Harrahââ¬â¢s, continued that. In search of its competitive advantage, Harrahââ¬â¢s invested in an enterprise-wide technology infrastructure to maintain Bill Harrahââ¬â¢s original conviction: ââ¬Å"Serve your customers well and they will be loyal. â⬠Caesarsââ¬â¢ Commitment to Customers When Harrahââ¬â¢s implemented its patented Total RewardsTM program it was resigned to help build strong relationships with its customers. The program rewarded customers for their loyalty by tracking their gaming habits across its then 26 properties and currently maintains information on over 19 million customers, information the company uses to analyze, predict, and maximize each customerââ¬â¢s value. At Caesars the program continues to be a success because of its implementation of a service-oriented strategy. Total Rewards allows Caesars to give every customer the appropriate amount of personal attention, whether itââ¬â¢s leaving sweets in the hotel room or offering free meals. Total Rewards works by providing each customer with an account and a corresponding card to swipe each time he or she plays a casino game. The program collects information on the amount of time the customers gamble, their total winnings and losses, and their betting strategies. Customers earn points based on the amount of time they spend gambling, which they can then exchange for complimentary items such as free dinners, hotel rooms, tickets to shows, and even cash. Total Rewards helps employees determine which level of service to provide each customer. When a customer makes a reservation at any of Caesars brands, the service representative taking the call can view the customerââ¬â¢s detailed information including the customerââ¬â¢s loyalty level, games typically played, past winnings and losses, and potential net worth. If the service representative notices that the customer has a Diamond loyalty level, the service representative knows that customer should never have to wait in line and should always receive free upgrades to the most expensive rooms. ââ¬Å"Almost everything we do in marketing and decision making is influenced by technology,â⬠says Gary Loveman, Caesarsââ¬â¢ chairman and CEO. ââ¬Å"The prevailing wisdom in this business is that the attractiveness of property drives customers. Our approach is different. We stimulate demand by knowing our customers. For example, if one of our customers always vacations at Harrahââ¬â¢s in April, they will receive a promotion in February redeemable for a free weekend in April. â⬠Gaining Business Intelligence with a Data Warehouse Millions of customers visit Caesars resorts each year, and tracking a customer base larger than the population of Germany is a challenge. To tackle this challenge Caesars began developing a system called WINet (Winnerââ¬â¢s Data Network). WINet links all Caesars properties, allowing the company to collect and share customer information on an enterprise-wide basis. WINet collects customer data from all the company transactions, game machines, and hotel management and reservations systems, transforms and cleanses this data, and then places the resulting information in a central data warehouse. Information in the data warehouse includes both customer and gaming information recorded in hourly increments. The marketing department uses the data warehouse to analyze customer information for patterns and insights, which allows it to create individualized marketing programs for each customer based on spending habits. Most important, the data warehouse allows the company to make business decisions based on information, not intuition. Casinos traditionally treat customers as though they belong to a single property, typically the place the customer most frequently visits. Harrahââ¬â¢s was the first casino to realize the potential of rewarding customers for visiting more than one property. Today, Caesars has found that customers who visit more than one of its properties represent the fastest growing revenue segment. In the first two years of the Total Rewards program, the company received a $100 million increase in revenue from customers who gambled at more than one casino. Caesars also uses BI to determine gaming machine performance. Using the data warehouse, Caesars examines the performance and cost structure of each individual gaming machine. The company can quickly identify games that do not deliver optimal operational performance and can make a decision to move or replace the games. The capability to assess the performance of each individual slot machine has provided Caesars with savings in the tens of millions of dollars. Former CIO Tim Stanley stated, ââ¬Å"As we leverage more information from our data warehouse and increase the use and sophistication of our decision science analytical tools, we expect to have many new ways to improve customer loyalty and satisfaction, drive greater revenues, and decrease our costs as part of our ongoing focus on achieving sustainable profitability and success. â⬠Security and Privacy Some customers have concerns about Caesars data and information collection strategy since they want to keep their gambling information private. The good news for these customers is that casinos are actually required to be more mindful of privacy concerns than most companies. For example, casinos cannot send marketing material to any underage persons. To adhere to strict government regulations, casinos must ensure that the correct information security and restrictions are in place. Many other companies actually make a great deal of money by selling customer information. Caesars has not joined this trend since its customer data and information are part of the companyââ¬â¢s competitive advantage. The Future of Caesars In the future, Caesars hopes to become device-independent by allowing employees to access the companyââ¬â¢s data warehouse via mobile devices. ââ¬Å"Managing relationships with customers is incredibly important to the health of our business,â⬠Stanley says. ââ¬Å"We will apply whatever technology we can to do that. â⬠For example, Caesars has been undergoing efforts to develop systems described as ââ¬Å"patron-based technologyâ⬠that foster communication with customers through slot machines. Ultimately, such data collected through slot machines can be stored in a data warehouse and later analyzed to gain further insight into customers and their needs. 0 Questions 1. Identify the effects poor information might have on Caesars service-oriented business strategy. 2. How does Caesars use database technologies to implement its service-oriented strategy? 3. Caesars was one of the first casino companies to find value in offering rewards to customers who visit multiple C aesars locations. Describe the effects on the company if it had not built any integrations among the databases located at each of its casinos. How could Caesars use distributed databases or a data warehouse to synchronize customer information? . Estimate the potential impact to Caesars business if there is a security breach in its customer information. 5. Identify three different types of data marts Caesars might want to build to help it analyze its operational performance. 6. What might occur if Caesars fails to clean or scrub its information before loading it into its data warehouse? 7. Describe cluster analysis, association detection, and statistical analysis and explain how Caesars could use each one to gain insights into its business. How to cite Caesars: Gambling Big on Technology, Papers
Monday, May 4, 2020
Cryptosporidium Essay Example For Students
Cryptosporidium Essay What we as a society do collectively to assure the conditions in which peoplecan live productive and vigorous lives. Public Health does things that benefiteveryone. It also prevents illness and educates the population. Public Health isa combination of science, practical skills and beliefs that is directed to themaintenance and improvement of the health of people. The science and art ofpreventing disease, prolonging life and promoting physical health and efficiencythrough organized community efforts. Cryptosporidium Parvum has been recognizedas a human pathogen since 1976. During 1976-1982, the disease was reportedrarely and occurred predominantly in immunocompromised persons. In 1982, thenumber of reported cases began to increases as a result of acquiredimmunodeficiency syndrome (AIDS). Cryptosporidium Parvum is a one-cell parasite,which cause the disease Cryptosporidiosis. Cryptosporidiosis is an intestinalillness caused by a microscopic parasite called cryptosporidium. The parasite istransmitted by ingestion of oocysts excreted in the feces of infected humans oranimals. The infection can therefore be transmitted from person-to-person,through ingestion of contaminated water or food, from animal to person, or bycontact with fecally contaminated environmental surfaces. Cryptosporidium can befound on clothing, bedding, or other things used by infected persons, suchperson with diarrhea or children in diapers. Sex that may involve contact withstool, especially oral sex, can also pass cryptosporidia. The stool of domesticand farm animals, especially animals less than six months old or animals withdiarrhea, can contain cryptosporidium. Individuals should always wash theirhands after touching animals or cleaning up their stool or visiting barns andareas where these animals live. Also in women, when cleaning yourself aftermovement of bowels, wipe front to back to avoid fecal contact with the vaginaand urethra. The most common symptom is diarrhea, which is usually water y whichis often accompanied by abdominal cramping, nausea, vomiting, fever, headacheand loss or appetite may also occur. Some people with cryptosporidium may beasymptomatic. The incubation period may range from one to twelve days with anaverage of seven days. Sources of crypto are; people, cows, cats, mice, turkeys,chickens, monkeys, sheep, goats, rabbits, fish, reptiles, opossums, and birds. As of November 16,1999 cryptosporidium parvum effected thirty six people withinthe state of New Jersey; 2 in Atlantic county, 4 in Bergen county, 5 inBurlington county, 5 in Camden county, 2 in Cape may, 2 in Essex county, 1 inHudson county, 1 in Hunterton county, 4 in Middlesex county, 4 in Monmouthcounty, 2 in Morris county, 2 in Ocean county, 2 in Passaic county, 2 in Unioncounty, and 1 in Sussex county. The most common transmission for these effectedpersons in NJ is person to person contact, fecal to oral contact, and homosexualmales. No one has every died from this illness In NJ but some of theses peoplehave been hospitalized for observation and to be exact it is not something else. Day care centers have to be exceptionally careful because of younger childrenwho wear diapers. Changing a baby who may be infected can make the handler atrisk if the fecal matter was meet. In 1994 there was a reported 2, 070 estimatedcases in Lake Nummy, NJ suspected cause was from contaiminated shallow Lakepark. Today there is no vaccination or medicine for this illness. If infected,contact your medical practitioner for immediate diagnosis. There are precautionsthat we as a community can do. As a community we can: ? Use a waterfilter; unless it is distilled or pasteurized, bottled water may not be anysafer than tap water. Using a water filter that has the words reverseosmosis on the label protect against crypto. Some absolute 1 micron andmost nominal 1 micron filters will not work against crypto. ?Boiling water for at least one minute with a rolling boil will killcryptosporidium. ? Properly drilled and maintained wells that utilizeunderground water are generally protected from surfa ce contaminattion and areunlikely to contain cryptosporidium oocysts. ? Practice safer sex. .u69d61158d599082ce6575b383f07fba2 , .u69d61158d599082ce6575b383f07fba2 .postImageUrl , .u69d61158d599082ce6575b383f07fba2 .centered-text-area { min-height: 80px; position: relative; } .u69d61158d599082ce6575b383f07fba2 , .u69d61158d599082ce6575b383f07fba2:hover , .u69d61158d599082ce6575b383f07fba2:visited , .u69d61158d599082ce6575b383f07fba2:active { border:0!important; } .u69d61158d599082ce6575b383f07fba2 .clearfix:after { content: ""; display: table; clear: both; } .u69d61158d599082ce6575b383f07fba2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u69d61158d599082ce6575b383f07fba2:active , .u69d61158d599082ce6575b383f07fba2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u69d61158d599082ce6575b383f07fba2 .centered-text-area { width: 100%; position: relative ; } .u69d61158d599082ce6575b383f07fba2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u69d61158d599082ce6575b383f07fba2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u69d61158d599082ce6575b383f07fba2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u69d61158d599082ce6575b383f07fba2:hover .ctaButton { background-color: #34495E!important; } .u69d61158d599082ce6575b383f07fba2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u69d61158d599082ce6575b383f07fba2 .u69d61158d599082ce6575b383f07fba2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u69d61158d599082ce6575b383f07fba2:after { content: ""; display: block; clear: both; } READ: Human Cloning: A Benefit to Humanity Essay(Rimming) kissing or licking the anus. ? Be careful when swimming inlakes, rivers, or pools, and when using hot tubs. ? Avoid touching farmanimals and stool of pets. ? Wash hands thoroughly before and afterhandling food. ? Food that would be eaten uncooked should be washed well,peel skin off, and then eaten. ? Do not eat or drink unpasteurized milkor dairy products. There have been numerous outbreaks of crypto but the one thateffected the most people was in Milwaukee. In 1993 cryptosporidiosis affectedmore than 400,000 people. I believe that cryptosporidium parvum is in the scopeof public health because it efffect the community as a whole. In order notreceive this sickly illness the community has to come together and takeprecautions not only in the house but also in schools, play grounds, work place,and after school programs. In a community we look out for each other so it wouldbe helpful to contact the FDA, and Safe Water Drinking department in theircommunity. The most important question that pops in my mind is how to elevatemore outbreaks in NJ? First the government could examine the illness more tofind out exactly where the parasite is developed and maybe from that point itcan be eradicated. If that does not work we as a society can only takeprecautions as I mentioned above, use water filters, do not touch stool of anykind, and boil water for at least one minute with a rolling boil. Because it isa water born illness and a very intricate malady, I can not pin point a mainproposal to maybe eradicate this sickness. From learning about the disease andtalking to people who are studying it, I gathered that the o nly possible step toavoid this affliction is by using precautionary measures (such as thosementioned above). Bibliography1. New Jersey State Health Department 1-800-367-6543 Mrs. Mary Jane Hung andDr. Sorsage 2. Safe Drinking Water Act 1-609-292-5550 Steve Pudney 3. Cryptosporidiosis: Fact Sheet. Center For Disease Control and Prevention. 28 May.1998. Available: http://www.cdc.gov/ncidod/diseases/crypto/cryptos.htm 4. Cryptosporidiosis: Control and Prevention. Centers for Disease Control andPrevention. 28 May.1998. Available: http://www.cdc.gov/ncidod/disease/crypto/control.htm5. Juronek, D. Dennis. Cryptosporidiosis: Sources of Infection and Guidelinesfor Prevention. 28 May. 1998. Available: http://www.cdc.gov/ncidod/disease/crypto/sources.htm6. Cryptosporidiosis. Cryptosporidiosis. 9 May.1998. Avaiable: http://www.cdc.gov/ncidod/dpd/crypto.htm7. Cryptosporidiosis. New York State Department of Health CommunicableDisease Fact Sheet. February 1999. Available: http://www.health.state.ny.us/nysdon/consumer/crypto.htm8. Waterborne/foodborne outbreaks of Cryptosporidium parvum. Cryptosporidium in the Environment. 4 September.1999. Available: http://www.ksu.edu/parasitology/water9. Jersey City Water Consumer Confidence Report. City of Jersey City. 15January.1999. Available: http://www.city.com/water/waterccr101599.html 10. Foodborne Outbreak of Diarrheal Illness Associated with Cryptosporidiumparvun?Minnesota, 1995. Morbidity and Morality Weekly Report. 13 September. 1996. Available; http://www- micro.msb.le.ac.uk/others/FDA/~mow/crypto2.html 11. Assessing the Public Health Threat Associated with WaterborneCryptosporidiosis: Report of a Workshop. Assessing Public Health Threat Assc. w/Waterborne Cryptosporidiosis. 16 June.1995. Available: http://www.wonder.cdc.gov/wonder.prevguid/m0037331/entire.htm
Saturday, March 28, 2020
Pursuit of Happiness and Belonging free essay sample
An individualââ¬â¢s sense of belonging is significantly determined by external influences. These external forces can have dramatic impacts on an individualââ¬â¢s ability to associate and conform to differing groups in society. Jane Harrisonââ¬â¢s ââ¬ËRainbowââ¬â¢s Endââ¬â¢ epitomizes this concept through the struggle of three indigenous women to belong to place or family. Gabriele Muccinoââ¬â¢s film ââ¬ËThe Pursuit of Happynessââ¬â¢ also embodies the same ideas about how external influences distinguish between belonging and isolation. Individuals in these texts are affected by a multitude of external influences that determine the sense of belonging and association with others. Traumatic experiences from the past may inhibit an individuals attempt to connect with differing groups of society. Jane Harrison illustrates this through Nan Dearââ¬â¢s painful past involving the stolen generations. She was removed from her family and unable to receive an education, which ultimately hindered her ability to connect and associate with others through her lack of intelligence. We will write a custom essay sample on Pursuit of Happiness and Belonging or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The ignorance and narcissistic attitude from white society inevitably enabled Nan Dear to develop a protective and negative outlook towards the white authorities. This is evident when Nan Dearââ¬â¢s opinion of health services becomes obvious, ââ¬Å"Hospitals is where they take our babies away. â⬠Similarly, this is represented in ââ¬ËThe Pursuit of Happynessââ¬â¢, whereby Chris was without a father for his whole life. The lack of a father figure and someone to idol encumbered his ability to associate with others and left him disjointed from society as a young man. The past experiences that these individuals endure were purely externally influenced and were uncontrollable; this inevitably alienated and isolated them from possibly connecting and belonging to differing groups of society. An individualââ¬â¢s desire to belong to differing groups in society may go unfulfilled as a result of the ignorance or selfishness of other peopleââ¬â¢s actions. This is obliviously represented in ââ¬ËRainbowââ¬â¢s Endââ¬â¢ whereby the white authorities evict Nan Dear, Gladys and Dolly from their natural home and are placed in a low economic estate called the ââ¬ËRumbalara Housingââ¬â¢. The displacement of the three women diminished their sense of belonging to land, which is essential to Aboriginal lifestyle. This concept is also exemplified in ââ¬ËThe Pursuit of Happynessâ⬠as Chris is yet set back again when his bankà account is garnished for unpaid taxes. This is just as Chrisââ¬â¢ situation is looking to brighten, and on his way to associating and belonging to a higher class of society, what is stock brokerage. This significantly illustrates the isolation and segregation of Chris from his hopes of becoming a member of society around him, rather he is isolated with the ââ¬Ëbumsââ¬â¢ of San Francisco and forced to stay at a homeless shelter. This concept is also exemplified when Eroll, Dollyââ¬â¢s love interest, enlightens Dolly to his plan to take her away to a materialistic future, of a ââ¬ËSweet little flat in the city with a balcony and a sitting room and a kitchen with a real stove and a new-fangled Kelvinator.. ââ¬â¢ Dolly then reluctantly admits that Erollââ¬â¢s idea of ââ¬Å"our futureâ⬠would involve her leaving her association with her family and her home. This typically represents Erollââ¬â¢s naivety and lack of respect towards Dollyââ¬â¢s culture and lifestyle, and ultimately leads to
Saturday, March 7, 2020
5 TEDx Videos Can Inspire You to Write Your Successful Philosophy Personal Statement
5 TEDx Videos Can Inspire You to Write Your Successful Philosophy Personal Statement 5 TEDx Videos Can Inspire You to Write Your Successful Philosophy Personal Statement Most of us like to indulge in philosophizing with regard to different issues principles of human behavior, social interaction, cultural influences and so on. Someone can decide to take it a step further to get a degree in Philosophy. Want to connect your life with one of the oldest academic discipline in the world? Great! For example, the students from the Lehigh University donââ¬â¢t regret studying Philosophy. There are many benefits from this subject critical thinking skills, opinion expressing skills, effective writing skills. According to the QS World University Rankings by Subject 2018: Philosophy, top universities in America is the University of Pittsburgh and in the UK the University of Oxford. Want to be admitted to them? As a student applying to study Philosophy at university, you should write a clear and accurate personal statement. It can be a representation of your love, interest, and commitment to the subject. Regardless of how well you do during high school years, a poorly constructed personal statement can ruin your chances of being accepted into your the Philosophy course. So, it is important to make time to write a personal statement that would captivate the admissions officers, and make a positive impression about you as a potential student at their school. How to set yourself up for writing a philosophy personal statement? Draw Much of Inspiration from the TEDx Speakers A collection of TED Talks on the topic of philosophy offers you a vast variety of ideas you can use in your personal statement. These talks are given by professional philosophers who have previous experience with writing their own personal statements and who gained years of experience working in the field. Each talk offers a unique insight into various crucial global topics that can be inspirational for you. ââ¬ËYour Elusive Creative Geniusââ¬â¢ by Elizabeth Gilbert. The author of the bestseller ââ¬Å"Eat, Pray, Loveâ⬠presents the relationship between humans and the creative mystery a genius. So, the idea is as follows: all of us have a genius inside. Use this video to highlight in your personal statement that you have that inner potential that makes you worthy of joining the faculty of Philosophy . ââ¬ËThe Surprising Habits of Original Thinkersââ¬â¢ by Adam Grant. An organizational psychologist dedicates the video topic to the exploration of the fundamentals of success that are applied by people who are considered to think originally. Do you know that many great originals in history were procrastinators? However, it is a virtue for creativity, not productivity. Start writing your personal statement after you watch this video, not later. Use Adamââ¬â¢s guidelines to write an original and unique piece that will grab admissions staffââ¬â¢s attention. ââ¬Å"The Puzzle of Personalityâ⬠by Brian Little. The Cambridge professor explore the different types of contemporary personality. You may be open to experience or stands for conscientiousness. Allow your personality to shine through in your personal statement by following Littleââ¬â¢s explanations. ââ¬Å"Success, Failure and the Drive to Keep Creatingâ⬠by Elizabeth Gilbert. According to the speaker, the way we experience great failure differ from the way we experience great success. So, itââ¬â¢s essential to tune in to the right wave-length. Watch this video and determine what it is your best place you can return each time to keep creating what you love. ââ¬Å"How to See Past Your Own Perspective and Find Truthâ⬠by Michael Patrick Lynch. The philosopher suggests the idea that the more information a person absorbs, the more difficult it can be to tell the difference between whats true and whats fake. The understanding of the facts as they are involves more than just downloading the information from the Internet. See this video and realize what you need to do for writing a personal statement. As a high school student, these videos act as introductory mediums for the subject and offer real-life experiences and examples that you can use in your statement. Granted, you are required to write unique and honest personal experiences, motivations and abilities but you can use key lessons taught in TED videos as guiding tools. The following is a list of ideas for your philosophy personal statement based on TED videos: Analyze where your ideas as a future philosopher come from and how they can influence your research in university. Use the talk on ââ¬Ëhow we make choicesââ¬â¢ as a guideline to describe how you made the choice to pursue Philosophy. Explore who you are and explain how you as an individual will contribute to the program and Philosophy in general. When writing your personal statement, it is important to show your passion for the subject as opposed to simply mentioning it. What does admissions committee look for? It is a statement that is honest, unique and one that shows a commitment to Philosophy as more than just a university major. Get the best Philosophy personal statements written by our professionals. Supply yourself with a good example of writing that contributes surely to your success.
Wednesday, February 19, 2020
Stagnation in India (1965 To 1980) Was Due To Sharp Reductions in Essay
Stagnation in India (1965 To 1980) Was Due To Sharp Reductions in Public Investments in the Mid-1960s - Essay Example The period of mid-1960s as well as early 1970s has been found to be facing numerous economic problems. The reasons behind such problems stemmed from the fact that since India faced wars with its neighboring countries, huge amount of resources were spend towards defense which reduced the amount of public investment, thus significantly affecting the growth of India. The other reason behind the stagnation was the issues related to foreign exchange situation that forced the country to devalue its currency in the year 1966. The production of the food was insufficient because of the rising demand and therefore it became necessary for India to import the food items from other countries (FAO, ââ¬Å"Indiaâ⬠). It was observed that there was decline in the growth rate of public investment which can be identified as one of the significant factors in the decline of the industrial growth rate after the mid-1960s. The paper tries to identify the state of economy of India during the period of 1965-1980. It will review the impacts of low public investment in the mid-1960s on India and the steps taken by the political leaders to combat the problems (Sridharan, E., ââ¬Å"The Political Economy Of Industrial Promotion: Indian, Brazilian, And Korean Electronics In Comparative Perspective 1969-1994â⬠). Indian Economy since Independence and During the Period of Stagnation The main question that arises is related to the performance of India since 1947, the year of its independence. It has been believed that the economy of India was stuck from the times of independence; during that period ââ¬ËHindu rate of growthââ¬â¢ was nearly 3.5% per annum. The period of seventies was commonly referred to as ââ¬ËHindu rate of growth periodââ¬â¢. It was revealed that the reason behind the decline in the gross domestic product (GDP) growth during the period of sixties have been due to sharp decline in the growth of agriculture from the middle of sixties. After Green Revolution was introduced, there were important changes in the growth possibility of agriculture. During the period of 1965-1980, the policies were generated as a result of immediate crisis in the economy of India as well as political suitability rather than by economic logic. It has been observed that this period saw disconnectedness in the policies and the procedures of the government. It was found that various strategies adopted by the country for the purpose of the development of the nation failed miserably before the reforms of the nineties. The three components such as too much controls and inward-looking policies as well as substantial and inefficient public sector suppressed the growth during the seventies and to a certain extent in the eighties as well (Virmani, ââ¬Å"Indiaââ¬â¢s Economic Growth: From Socialist Rate of Growth to Bharatiya Rate of Growthâ⬠). The decline in the growth rate of industries in the economy of India during the sixties has been characterized as provis ional downward deviation in relation to trend. However, in the present times, the scenarios are being reflected as long-run tendencies leading to stagnation
Tuesday, February 4, 2020
Case analysis Coursework Example | Topics and Well Written Essays - 500 words - 2
Case analysis - Coursework Example This indicated the desire to serve customer in the best quality service (Mennen 2006). As of 2001, the company had started to realize some profits when its sales exceeded 3.12bn. In 2002, the company made a modest profit of 64 million dollars. In 2003, the company made profits of 814million dollars. This thus indicates that eventually the harvest did come. In 2003, the business vision of the company changed to a place where people could buy anything (Stockport 2004). According to Bezos, e-commerce was the way of the future. This was an accurate estimation as the internet has dominated everyday life. It is a cheaper and efficient means of communicating as well as a trading hub. According to the numbers, the concept of being all things to all people is quite an impressive and profitable business vision. This is because it allows the company to diversify, thus having some forma of safety nets. Some products may not make profits, thus are kept afloat by those that are popular. The concept also means that the company is flexible and a one-stop-shop. According to the vision of the founder, the driving factors of the business are technology, technology, technology (Stockport 2004). This means that the company will focus on technology as its real estate. The company has a lot of potential terms of its capabilities of achieving. At the moment, Amazon.com has only but a while to become the dominant player in the online market. The company has ensured that this will be a reality through some of the features that it has put in place. These features will see to it that the payments are secure, a simple method of ordering as well as a fast delivery system. With this, this company is in the right path to being the Wal-Mart of the
Monday, January 27, 2020
Hotel project management
Hotel project management SUMMARY Kerrison Park Hotel in London, is a Part of Kerrison Travel group. GGTA, a French business conglomerate has recently purchased. The hotel is operating at a loss unlike other Kerrison Park hotels across the European mainland. The author will explain here how a project management approach will help the hotel to make changes to turn the loss making situation around. The Author has explained to the management of Kerrison Park Hotel the meaning of Project Management, the process involved in it, the tools and techniques used in it and the benefits of using a Project management approach in developing of the improvement opportunities. The Author has identified all the improvement opportunities of Kerrison Park Hotel, London, and done a detailed SWOT analysis which has given an insight to the problem and improvement areas along with the companys strengths and weaknesses. According to Project Management Body of Knowledge (PMBOK), Project is defined as a temporary endeavour undertaken to create a unique product or a service. The act of managing, controlling, coordinating, directing, etc is called management. Project Management is the application of knowledge, skills, tools and techniques to project activities in order to meet stakeholders needs and expectations from a project. Projects need to be performed and delivered under certain constraints. Traditionally these constraints have been listed as ââ¬Ëscope, ââ¬Ëtime and ââ¬Ëcost (Burke, 2003). PROCESS OF PROJECT MANAGEMENT: Agree precise specification for the project. Plan the project time, team, activities, resources, and financials. Communicate the project plan to your project team. Agree and delegate project actions. Manage, motivate, inform, encourage, enable the project team. Check, measure, review project progress; adjust project plans, and inform the project team and others. Complete project; review and report on project performance; give praise and thanks to the project team. SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. After explaining all this the author has given recommendations as to how to develop those improvement opportunities identified in SWOT. INTRODUCTION Case Study Background: This case study refers to Kerrison Park Hotel in London, a Part of Kerrison Travel group. GGTA, a French business conglomerate has recently purchased this hotel as a part of a financial package that also involved the takeover of three aircrafts and routes serving Amsterdam, Brussels, Frankfurt, London, Paris, Oslo. The hotel is situated 25km from Heathrow Airport and is well connected by public bus and Underground. The hotel is operating at a loss unlike other Kerrison Park hotels across the European mainland. The author has been given the role of a project manager to use his project management skills and investigate the hotels SWOT analysis and make a proper project plan to retain business and turn this loss making situation around. Aims and Objectives: Define the benefits of the Kerrison Park Hotel, London of adopting a Project Management approach towards the development of the improvement opportunities. Identifying these improvement opportunities within the hotel, recommend a project plan that should be tackled within the next 18 months. Research Methodology: The author has used a lot of secondary resources to research and collect data related to case material like books, websites, etc.. Initially all about Project Management is explained along with some techniques and their importance. Then a detailed SWOT analysis is done for the Kerrison Park Hotel, London. On the basis of this SWOT analysis a Project Plan is prepares and recommendations are given. There is no primary research undertaken for this report. MAIN BODY Kerrison Park Hotel in London, is a Part of Kerrison Travel group. GGTA, a French business conglomerate has recently purchased this hotel as a part of a financial package that also involved the takeover of three aircrafts and routes serving Amsterdam, Brussels, Frankfurt, London, Paris and Oslo. The hotel is operating at a loss unlike other Kerrison Park hotels across the European mainland. The author will explain here how a project management approach will help the hotel to make changes to turn the loss making situation around. According to Project Management Body of Knowledge (PMBOK), Project is defined as a temporary endeavour undertaken to create a unique product or a service. The act of managing, controlling, coordinating, directing, etc is called management. Project Management is the application of knowledge, skills, tools and techniques to project activities in order to meet stakeholders needs and expectations from a project (Burke, 2001). Projects are executed and achieved under scope, time and cost constraints. These constraints when combined together form the Project Management Triangle. As these constraints are linked together therefore, the triangle would be affected if either of the constraints is changed. The advanced enhancement of scope, time and cost produces a fourth constraint called Quality. ââ¬ËScope describes what must be done to produce the end result of the project, ââ¬ËTime constraint specifies the available time to meet the project and ââ¬ËCost refers to the total amount available for the project completion. The main purpose of Project Management is to offer the appropriate tools and techniques that initiate the team to work towards the achievement of these constraints. Time The time required can be estimated through Work Breakdown Structure where each task is separately broken down into the time required to complete each task contributing to the completion of each component. Cost The cost constraint is estimated on variables like resource costs, labour rates, material rates, risk management, Earned value management, plant, equipment, cost escalation, indirect costs, and profit. Scope Scope describes the actual project to be accomplished and the end result. Quality of the actual output product is one of the major components of scope. The quality of the project is determined on the actual amount inputted towards the individual tasks. (URL: http://www.businesspme.com/uk/articles/rh/62/The-traditional-triple-constraints.html) PROJECT LIFE CYCLE: Project Management Life Cycle comprises four phases Initiation involves starting up the project, by documenting a business case, feasibility study, terms of reference, appointing the team and setting up a Project Office. Planning involves setting out the roadmap for the project by creating the following plans: project plan, resource plan, financial plan, quality plan, acceptance plan and communications plan. Execution involves building the deliverables and controlling the project delivery, scope, costs, quality, risks and issues. Closure involves winding-down the project by releasing staff, handing over deliverables to the customer and completing a post implementation review (URL: http://www.mpmm.com/project-management-methodology.php). PROCESS OF PROJECT MANAGEMENT: Agree precise specification for the project: Often called the project terms of reference, the project specification should be an accurate description of what the project aims to achieve, and the criteria and flexibilities involved, its parameters, scope, range, outputs, sources, participants, budgets and timescales Plan the project time, team, activities, resources, financials: Plan the various stages and activities of the project. A useful tip is to work backwards from the end aim, identifying all the things that need to be put in place and done, in reverse order. Communicate the project plan to your project team: This serves two purposes: it informs people whats happening, and it obtains essential support, agreement and commitment. If your project is complex and involves a team, then you should involve the team in the planning process to maximise buy-in, ownership, and thereby accountability. Agree and delegate project actions: Activities need to be very clearly described, including all relevant parameters, timescales, costs, and deliverables in a plan. This plan will then be published to all team members and the tasks will be issued to all on the basis of their capability of their own forward planning Manage, motivate, inform, encourage, and enable the project team: Manage the team and activities by meeting, communicating, supporting, and helping with decisions. Your role here is to enable and translate. Face to face meetings, when you can bring team members together, are generally the best way to avoid issues and relationships becoming personalised and emotional. Communicate progress and successes regularly to everyone. Give the people in your team the plaudits. Conversely you must take the blame for anything that goes wrong never dump on anyone in your team Check, measure, review project progress; adjust project plans, and inform the project team and others: Check the progress of activities against the plan. Review performance regularly and at the stipulated review points, and confirm the validity and relevance of the remainder of the plan. Adjust the plan if necessary in light of performance, changing circumstances, and new information, but remain on track and within the original terms of reference. Complete project; review and report on project performance; give praise and thanks to the project team: At the end of your successful project hold a review with the team. Ensure you understand what happened and why. Reflect on any failures and mistakes positively, objectively, and without allocating personal blame. Reflect on successes gratefully and realistically. TOOLS OF PROJECT MANAGEMENT: PERT: The Program Evaluation and Review Technique is a model for project management designed to analyze and represent the tasks involved in completing a given project. A Gantt chart is a type of bar chart that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i.e, precedence network) relationships between activities. A work breakdown structure or WBS is a tree structure, that permits summing of subordinate costs for tasks, materials, etc., into their successively higher level ââ¬Å"parentâ⬠tasks, materials, etc. It is a fundamental tool commonly used in project management The Critical Path Method, abbreviated CPM, or critical path analysis, is a mathematically based algorithm for scheduling a set of project activities. It is an important tool for effective project management. A Run chart, also known as a run-sequence plot is a graph that displays observed data in a time sequence. Often, the data displayed represent some aspect of the output or performance of a manufacturing or other business process. IMPORTANCE AND BENEFIT OF PROJECT MANAGEMENT APPROACH TO KERRISON PARK HOTEL, LONDON: Develops Exponential Effectiveness: In most organizations, people work on cross-functional teams to complete projects. When people from different departments know and understand a common Project Management process to get their work done, they can start to work together without having to design how they are going to do it. Empowers Individuals and Team Leaders: When there is a common, simple approach for Project Management and the correct tools are available throughout the enterprise, people are empowered to reach their goals, together and individually. Creates Institutional Memory: Industry standard Project Management practices require a critical project closeout phase that collects lessons learned and gives your organization powerful historical knowledge from across the enterprise. Realizes Return on Innovation: An easy-to-use Project Management methodology gives organizations a framework that makes it achievable for people to move from vision to action with a comprehensive project plan that supports their objectives. Turns Information into Insight: You capture best practices and know what is and isnt working in your organization, giving you a competitive advantage by turning information into insight. SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. Here we need to do the SWOT analysis of the Kerrison Park Hotel, London which will help us further to make a Project Plan to make recommendations as to what changes are required by this Hotel to run successfully. Strengths: The Hotel has a very good location as it is just 25 Km from Heathrow and is well connected by Bus and Underground. Hotel owns a large reception area out of which a part can be used for other purposes. A large full functioning kitchen builds up the backbone of the hotel Hotel has 150 rooms. All rooms have ensuite facilities, tea and coffee facilities, satellite TV, Air-conditioner and mini-bar which shows it provides all the facilities which a normal 4star hotel should have. The double rooms have adjoining lounges. The hotel provides an elaborate English and Continental Breakfast which is considered to be the main meal of the day. Hotel owns a Big Conference and a banqueting suite with a separate bar and four syndicate rooms. The Hotel gets a regular business from the parent companys aircrew and passengers. The Hotel also possesses a successful In-house Laundry which also has a contract for companys airline uniforms which ensures fixed revenue. Weaknesses: The hotel is suffering from a low occupancy rate of 45% as compared to other hotels in the city with 65% on a typical day. It has an inappropriate and a weak marketing strategy as the hotel principally relied on tour operators who use the hotel seasonally and local corporate business, gained through minimal advertising. The computer systems on the front of the house have become obsolete and needs to be upgraded to be in sync with the parent companys airline reservation system. Many of the Hotels facilities were not marketed successfully because of poor coordination and irregularity within sales and marketing departments. Lack of security of cleaning stores and linen on floors and their distribution. Lack of regular preventive maintenance of rooms and corridors. Internal painting, re-grouting of tiles, etc. needs attention. Restaurant is not big enough with 90 covers to handle major rush hours during peak season. Lunch time business is poor. Garden side of the restaurant which can be used a n additional room in quite weekends was not publicised properly. The staff seems to be lacking the sales and service orientation. The department heads are given the responsibility for recruiting and training of staff members rather than a proper Human Resource Management system which leads to inconsistencies in approach and quality. Gymnasium is not well equipped and there is no swimming pool facility provided by the hotel. There is no health bar either where a guest could refresh himself after a workout. Opportunities: Since the Hotel has a good location, it can easily pull up the chartered tourism. Students and Backpackers use London as a base for visiting other parts of the country who can be wooed by attractive discounts and offers. Large reception area gives the opportunity to use a part of it for some other purposes for eg. Extending Coffee Shop. Laundry Business can be improved by recruiting more skilled staff and sign up more contracts on revised prices with airlines. Hiring more experienced staff and training the existing one will help in upselling in all FB areas. Coffee Shop is more popular than the restaurant and the bar and is also doing well, so the covers can be increased and it can be livened up for young clientele. There is a good opportunity to start a new buffet style menu in the restaurant after convincing the Head Chef of its advantages. Hiring more efficient and professional Sales and Marketing Team will help the Hotel to boost up its sales volume. The Human Resource Department have a lot of knowledge and experience of working in different cultures which makes it easy for the hotel to understand its staff better and provide them efficient training through proper communication and practice. Threats: The airlines are in doubt as to continue with the laundry contract with the hotel due to the high prices offered as compared to other competitor laundries. The FB staffs have a low skill level; and therefore it leaves the guest into a bad impression of staff lacking service orientation and hotels poor standards. Inappropriate Security systems might lead to loss by theft. Storage of food is disorganized and sometimes no stock rotation is done which can be very dangerous and also lead to wastage. Competition in terms of prices and facility given by other hotels is leading to lower occupancy rate which is not good at all for the hotel. There is no Job satisfaction due to which motivation is lacking in staff. RECOMMENDATIONS After completing this detailed SWOT analysis the author is clear about Hotels situation inside out. Now the author would like to give recommendations for how to overcome the problems and weak areas of the hotel in a Project Management approach. Following are the areas and the changes that need to be done in them: Reception: Since the front of the house systems are obsolete and 12 years old, they require an upgrading to cope up with the expected increase in the business and interface with the parent companys airline reservation system which will create ease of work and efficiency for the reception staff. Changing the system will also require hardcore training to the staff who are habitual of using the old system. This whole process will take about 3 months to come into existence. Accommodation Operations: Author would suggest to turn 20 twin rooms into double rooms which will help the reception to give out more options to the customers. Secondly 10 suites should replace either of the rooms for fulfilling special needs of the guests like honeymoon couples. This operation will take around 4-6 months. In House Laundry: The Laundry has shown a return on investment recently and is running successfully. It is suggested to add up more storage space and recruit more efficient staff. The hotel also needs to take into consideration the prices of the laundry as they are too high compared to competitors due to which it might lose its present contracts. Prices needs to be lowered down. This will take about 2 months. Housekeeping and maintenance: To Control the security of the cleaning stores and linen, the author suggests to put up security alarms and CCTV Cameras in all important areas where undesignated staff isnt allowed. The storage areas should be moved away from back door entry to avoid loss. The rooms need to undergo minor maintenance like internal painting, re-grouting of tiling, replacing shower curtains, etc. Carpeting on first and second floor corridor will be replaced and reinstated as soon as possible. This will take approximately 6-8 months to complete. Food and Beverage: The covers in the restaurant should be increased to at least 120 to cope up with busy hours. The idea of introducing buffet style of menu is very appropriate. The FB manager must convince the head chef about the advantages of buffet style menu for eg, it will save labour force and the guest would get a choice of wider variety of food. Various schemes like ââ¬ËSunday English Roast Lunch or ââ¬ËHappy Hours should be introduced which will attract local clientele and families. This operation will take around 1 month to come into existence as there are no major physical changes taking place here. Since the Coffee Shop is very popular and generally remains busy it is suggested to liven and pep it up in sync with the young and modern customers with some exciting decor, video games, darts, etc.. which will attract more people. We have the advantage of having coffee shop next to the large reception area. So it can be extended using a part of the reception area and covers will be increased from 50 to 70. Professional English speaking and permanent staff must be hired for the coffee shop as it will lead to good service and better guest satisfaction. The Coffee Shop menu should be renewed. This will take around 3 months to complete. Bar staff needs to be trained to be multi-skilled so that they can help in other areas when busy. A fool-proof method of controlling and counting sales should be introduced. A versatile drink list should be developed. Night porter facility should be provided to fulfil the needs of late night residents. This will again take around 1 month to come into existence. Gymnasium: It is suggested to install modern and state of the art machinery in the gym. At least 2 trainers should be employed. A proper changing room with modular fittings should be constructed with sauna, spa and a small swimming pool should be built up. Swimming pool will be a great attraction for the in house guests and local residents. The gym kitchen should be refurbished and spruced up and used as a sports bar offering health food and beverages.the Gymnasium and swimming pool will take a long time say around 12 months so should be started well in advance. Goods Delivery and Storage: Food storage in the main cold room must be organised using the FIFO (first in first out) system and keeping HACCP (hazard and critical control points) into consideration. Delegation of responsibility to the heads of the departments and supervisors is of utmost importance for all the storage areas as to keep a control on food storage, rotation, inventory keeping, etc.. The responsibility of the keys should also be delegated to either Head chef or FB manager. A proper inventory management system must be installed to analyse the sales level appropriately. This process will take 2 months. Management and staffing: a lot of emphasis needs to be put on the training and development of the staff as most of the staff is unskilled and unprofessional. A detailed training and development programme needs to be developed. The recruitment responsibility needs to be taken solely by the HR department in coordination with the Heads of the Departments to select only eligible staff. All the lousy and unskilled staff must be replaced by the professional ones. Work incentives and motivational schemes needs to be introduced to ensure job satisfaction and improved performance. Training and Development is an ongoing process so time cannot be calculated here. Replacing staff will not take more than 1 month. Sales and Marketing: First of all a strong, experienced and highly skilled marketing team needs to be hired as the previous one could not prove itself. Then coordination between Sales and Marketing needs to be built up by proper communication and regular meetings. All the facilities of the hotel must be advertised on websites, buses, trains, etc., showing attractive pictures of the hotel rooms, coffee shop, and gymnasium and highlighting the new facilities added. Promotion should be done at trade fares. Hotel must tie up with major tour operators. To increase the sales volume the hotel needs to revise its rack rate in accordance to competitors and give more discounts and attractive offers. Students and Backpackers can be wooed by good discounted rates and offers if they make the bookings in advance which will help hotel to increase its occupancy rate. The marketing team should also promote the in house laundry and get more orders from airlines to make additional revenue. Time Management: There are a lot of tasks to be done here. If we calculate the total time it will be more than 18 months, whereas we only have 18 months to get things done. So we need to manage our tasks in a timely order where two or more tasks can be done in a particular time side by side. The next important thing which we need to consider is that in what sequence the tasks will be accomplished. The activities should be put in such an order that they do not become a hindrance for one another and the hotels routine operations. The time that will be saved will indirectly save our costs as well. CONCLUSION The purpose of the report was to define to the hotel the benefits of adopting a project management approach towards development of improvement opportunities. Then these improvement opportunities were to be identified within the hotel and recommendations were to be given that prioritise and justify the projects that should be tackled within 18 months. The author would like to conclude that these purposes were solved by explaining in detail about the Project management, its process, tools and techniques. A detailed SWOT analysis is done to justify all the changes and improvement to be done in the hotel. Then the author has given recommendations for all that is to be done to retain the business and make profits. This will help the Kerrison Park Hotel to become a successful running Hotel in the city. BIBLIOGRAPHY A quick and comprehensive introduction to Project Management and its advantages Building the Buzz on Project Management (Available from URL: http://www.pmhut.com/a-quick-and-comprehensive-introduction-to-project-management-and-its-advantages-building-the-buzz-on-project-management) (Accessed on 11th March 2010) Burke, R. (2003) Project management planning control techniques (4th edition), England, Wiley Lock, D. (2000) Project Management (7th edition), England, Gower House Project Management Process, Techniques, tools, tips and training (Available from URL: http://www.businessballs.com/project.htm) (Accessed on 10th March 2010) Project Management Methodology: Project Life Cycle (Available from URL: http://www.mpmm.com/project-management-methodology.php) (Accessed on 10th March 2010) The Traditional triple constraints (Available from URL: http://www.businesspme.com/uk/articles/rh/62/The-traditional-triple-constraints.html) (Accessed on 11th March 2010) Wiest, J.D. and Levy, F.K. (1994), Management Guide To PERT/CPM (2nd edition), New Delhi, Prentice hall of India http://en.wikipedia.org/wiki/Project_management, accessed on 19th October 2008. http://en.wikipedia.org/wiki/SWOT_analysis, accessed on 19th October, 2008.
Sunday, January 19, 2020
Gwen Harwood Essay
Poetry creatively captures human experience, emotion and nature. Gwen Harwood employs a range of literary and poetic techniques such as imagery, religious allusions and personification to demonstrate the universality of concepts such as loss, death, memory and childhood. Through this, Harwoodââ¬â¢s poetry to creates clear and strong perceptions of the continuity of experience and provide permanence to these transient elements of humanity. In ââ¬ËTriste, Tristeââ¬â¢, Harwood explores the core themes of post coital sadness and the contradictory nature of the physical and spiritual realms that are created by the human body. These aspects all pertain to the human experience and growth of oneself. That is, the physicality of the skeleton, or frame, and the intellectual and creative importance of the brain as a muscle. The meaning of the word ââ¬Å"Tristeâ⬠is sad and mournful hence the repetition of this word in the title is indicative of Harwoodââ¬â¢s reflection on the loss of inspiration. In the first stanza, a yearning and apparent need for ongoing physical passion in the continuous ââ¬Å"space between love and sleepâ⬠presents the notion of sleep and its ironically nurturing qualities for the mind and the body despite the idleness of the body during this time of restoration. The phrase furthermore provokes the reader to reflect on such moments in their own life, and to reflect on ââ¬Å"spaceâ⬠with renewed significance and how important it is for the brain and the self. Harwood describes this process as a ââ¬Å"prisonâ⬠, ââ¬Å"eyes against shoulder keep their blood black curtains tightâ⬠¦ body rolls back like a stone.â⬠Parallels are drawn between the ideal that the imagination is a separate entity and the separation between the physical skull and its place for the brain to reside, the brain resembles the imagination or factory of creativity. The poem makes specific and clear biblical references to the Resurrection through imagery furthermore providing to the creative self, as it is aligned with the Christ, walking ââ¬Å"to Easter lightâ⬠. The necessity of the escapism and discovery of spiritual intensity is strongly reinforced. In addition to the biblical references, divine imagery is implied through the ââ¬ËAngelic lightà ¢â¬â¢. The continuing use of personification and imagery encourages the reader to value the indistinct moments of passionate afterglow as opportunity to liberate the imagination. Harwood creates distinctiveness between the divine light present in the second stanza along with the ââ¬Å"darknessâ⬠of tangible ââ¬Å"sleep and loveâ⬠through her use of enjambment and repetition which draws attention to the ending of imaginative inspiration. In the last stanza, Harwood recombines the spirit with the corporal self which ultimately conveys the necessity of intimacy physically and the evanescence of imaginative passion. Additionally, the physical self along with the emotional self, are brought together as one entity which cannot exist without the other thus they possess equal importance and value, despite having separate functions. Throughout the poem Gwen Harwood reinforces the paradox that implies that extreme pleasure must coincide with extreme pain. In addition to her references to loss and sadness, Gwen Harwood amalgamates various elements of human experience through the reflection of memory as a primary theme. The importance of memory is expressed through harmonizing various layers of an individualââ¬â¢s life and their shared experiences to create a wholeness that reconciles one with the finality of death. This concept is expressed through common themes of childhood, friendship and loss allowing her ideas to rest strongly with the reader. ââ¬ËAt Morningtonââ¬â¢ is a reflection on mortality, and the value of memory in terms of appreciating life. The thematic concerns of loss and grief unravel through the first stanza. The persona describes her relationship with her father and establishes him as a protective figure through her pondering of childhood memories. This motif of water is representative of serenity, peace and reflection which is furthermore established through the personification of the ââ¬Å"waveâ⬠which was ââ¬Å"caughtâ⬠and ââ¬Å"rolledâ⬠. Harwood distinguishes the finality and formality of death, which is conveyed in the poem through the dull imagery, the durability of ââ¬Å"marble and graniteâ⬠gravestones with the fragility of memory, ââ¬Å"fugitive as lightâ⬠to convey the gravitational stance of human life as opposed to the perceptions of experience that we choose to retain in our memory. A connection is made between memory and loss as they are both products of the past and Harwood uses this to reflect on the significance of valuing the present. This is furthered through the ââ¬Å"the wholeness of this dayâ⬠shared between two friends. The poem is established through Harwoodââ¬â¢s memory of her early childhood when she ââ¬Å"leaptâ⬠from her fatherââ¬â¢s arms into the sea. She views her childish persistence, evidently through the repetition of ââ¬Å"the next waveâ⬠. This concept is again reinforced through the blue brain referencing water and the sea with an underlying commentary on the qualities of water and childhood alike. This concept of childhood memory is later referenced in Harwoodââ¬â¢s image of pumpkins ââ¬Å"risingâ⬠¦in airy defiance of natureâ⬠, a metaphor for her constant trials against the inevitability of death and emergence in ââ¬Å"the fastness of lightâ⬠. The tone of the poem becomes reflective as the persona and her friend ââ¬Ëstand in silence amongst the avenues of the deadââ¬â¢, which creates a need for solace and comfort. The silence of a dead human being is furthermore referenced through the image of the skull as it resembles the result of death. Reflection is regarded highly throughout ââ¬ËAt Morningtonââ¬â¢ hence the ongoing reference to silence is important as relfection requires silence and tranquillity. The innocent belief that defying gravity ââ¬Ëwas only a matter of balanceââ¬â¢ is reflected in the personaââ¬â¢s present longing to transcend the gravity of death ââ¬Ëin airy defiance of natureââ¬â¢. The idea of memory is furthered through the use of a dream whereby the persona begins to reconcile transient life with death. The raw and accentuated emotion of the poem turns sober reflection where the persona ââ¬Ëthinks of death no moreââ¬â¢ but is able to confront death through the experience of ââ¬Ëdreams, pain, memories, love and griefââ¬â¢. From dwelling on mortality emerges a serenity and acceptance inspired by unifying the inescapability of death with an acceptance of human nature and an appreciation of memory and friendship. Likewise, in her poem ââ¬Å"The Violetsâ⬠, Harwood blends the emotion of grief with a reflection on memory in order to achieve a state of reconciliation. The first stanza depicts a ââ¬Å"melancholyâ⬠setting where ââ¬Å"frailâ⬠violets excite the personaââ¬â¢s recollection of a poignant childhood experience. Harwoodââ¬â¢s adult grief is mirrored by her juvenile outrage at the time which had been ââ¬Å"stolenâ⬠from her, and like death, the loss of time is irreplaceable. However the child is ultimately ââ¬Å"reconciledâ⬠by the ââ¬Å"sweetnessâ⬠of the personaââ¬â¢s parents, depicted through Harwoodââ¬â¢s use of domestic, homely imagery of the ââ¬Å"long hairâ⬠and ââ¬Å"wood stoveâ⬠. There is a conviction in ââ¬Å"years cannot moveâ⬠that conveys a sudden awareness that memoryââ¬â¢s ââ¬Å"lamplit presencesâ⬠can in times of despair, be as real to individuals as the present, and so a source of solace. The idea of there being consolation in loss is one that will resonate with readers searching for relief, and the lingering ââ¬Å"scent of violetsâ⬠shows the longevity of memory and conveys it as eternal, continuing the presence of those physically lost. Gwen Harwood explores and delves into the themes of time, death, childhood and loss which are all intrinsic to human experience. She effectively employs a range of poetic and literary techniques to explore transience, finality and the imperative role of memory.
Saturday, January 11, 2020
How does your chosen text attract its audience ? Essay
Soap operas attract its audiences in many different ways and use a lot of tactics to keep their viewing going up. Audiences are so important to media because without them, there would be no media. So this is why many different types of media use specialist ways to keep their audiences engaged to help media progress. One of the soaps that has being focused on is Eastenders. Eastenders Is a soap that is shown four times a week on bbc1. It is based in Londonââ¬â¢s east end. It included a wide range of characters and storylines. One of the soaps intentions is to deal with controversial social issues and Eastenders likes to see itself and as pursuing ââ¬Ëdocumentary realismââ¬â¢. It does not have a naturalistic mode and can shift from melodramatic or to sitcom. Eastenders uses a lot of realism within its story lines so that the audience can relate back to the story lines. But it is misleading to see Eastenders as ââ¬Ërepresenting real lifeââ¬â¢ as it does include unrealistic things i. e. characters coming back to life from death. This piece will look at the different way Eastenders attracts it audience on a regular basis. Eastenders doesnââ¬â¢t have just one target audience it has a mass audience which means any gender, race , age, religion and class can watch it as it has many diverse characters with in the soap and different types of target story lines. These story lines can be seen as some audiences maybe relate to the story line and others can be educated by them. Audiences can identify with Eastenders characters in a self image as they include many different image groups such as Goths, suited characters, casual etcâ⬠¦ It also includes different ages and storylines to go along with these ages groups like starting school, going to university, retiring so audience that match these storylines can relate to this. Different classes are also used as characters, from grade A (upper class) to grade E ( lowest class) as within the soap its has doctors, lawyers etcâ⬠¦ and among that it has unemployed people, students. So it isnââ¬â¢t specifically for one class grade. Families are used as well as usually in soap operas they have 3 or 4 families and in Eastenders most of the characters are part of a family and the family live on the square. Families are a good way to attract as they seem relatively real life as the storylines include arguments, death, wills, new bornââ¬â¢s, divorce etc.. and can relate to these storylines and/or help them come to terms with there own family issues. Different classes are also used as characters, from grade A (upper classes) to grade E ( lowest class) as with in the soap its has doctors, lawyers etcâ⬠¦ And among that it has unemployed people, students. So it isnââ¬â¢t specifically for one class grade. Many cultures and nationalist are included within the characters so it isnââ¬â¢t just aimed at one certain group of people. The codes and conventions of Eastenders is very important and it keeps the audiences hocked. It is a serialised drama that is on four times a week and runs week-in, week-out, all year round. It features continuous narratives dealing with domestic themes and personal or family relationships and will have Three, four or even five storylines and they will progress during any one episode, with the action switching between them. As one narrative is resolved, another completely different one with different characters will already be underway.. Eastenders also has a well-known theme tune and intro sequence which rarely changes throughout the history of the soap which over the years audiences become more familiar with ( it has been rumoured that pets are even familiar with it! ). There is a limit to the number of characters available at any one time on screen but this allows the soap to focus on a smaller number of characters which then allows more time to be spent on each character, so that the audience knows them better and the storylines can be more detailed and involved, as well as being more numerous over time. The plots are open-ended and usually has a multiplicity of which interlinked in an episode ( metanarrative). The storylines in these cases run parallel. But episode will undoubtedly end with a ââ¬Ëcliff-hangerââ¬â¢, which is a tense and suspenseful, un concluded piece of dialogue or action when But with the ending, it will come to some kind of conclusion as well as a cliff-hanger such as ââ¬Ë Billyââ¬â¢s deadââ¬â¢ which concludes that the character is dead but still raises up questions ofââ¬â¢ why, when, where etc.. ââ¬â¢. The location of Eastenders is set around a small, central area ââ¬ËTrafalgar squareââ¬â¢. And somehow the characters are all connected through either, relationships, arguments or history such as Phill Mitchell used to bully Ian Beal as school over 20 years ago and now you still see his subliminal control over Ian. Eastenders often have special episodes for events in the real world such as Christmas or the Millennium and even just an round up to a storyline such as ââ¬Ë who killed Archie (( an hour long special)). Such episodes are often referred to as ââ¬Ësoap bubblesââ¬â¢. Eastenders and largely British soaps most often feature common, ordinary, working class characters, in contrast to American soaps, which tend to deal with richer, flashier, more fantasy-inspired characters, reflecting the preferences of their respective target audiences. As Eastenders has such a broad range of characters, it has a broad range of representations.
Thursday, January 2, 2020
Geography, Economy, and Modern History of China
China is the third-largest country in the world in terms of area but it is the worlds largest based on population. The country is a developing nation with a capitalist economy that is controlled politically by communist leadership. Chinese civilization began more than 5,000 years ago and the nation has played a crucial role in world history and is continuing to do so today. Fast Facts: China Official Name: Peoples Republic of ChinaCapital: BeijingPopulation: 1,384,688,986 (2018)Official Language: Standard Chinese or Mandarinà Currency: Renminbi yuan (RMB)Form of Government: Communist Party-led stateClimate: Extremely diverse; tropical in south to subarctic in northTotal Area: 3,705,390 square miles (9,596,960 square kilometers)Highest Point: Mount Everest at 29,029 feet (8,848 meters)à Lowest Point: Turpan Pendi at -505 feet (-154 meters) Chinas Modern History Chinese civilization originated in the North China Plain in about 1700 BCE with the Shang Dynasty. However, because Chinese historyà dates so far back, it is too long to include in its entirety in this overview. This article focuses on modern Chinese history beginning in the 1900s. Modern Chinese history began in 1912 after the last Chinese emperor abdicated the throne and the country became a republic. After 1912, political and military instability was common in China and it was initially fought over by different warlords. Shortly thereafter, two political parties or movements began as a solution to the countrys problems. These were the Kuomintang, also called the Chinese National Party and the Communist Party. Problems later began for China in 1931 when Japan seized Manchuriaââ¬âan act that eventually began a war between the two nations in 1937. During the war, the Communist Party and the Kuomintang cooperated with each other to defeat Japan but later in 1945, a civil war between the Kuomintang and the communists broke out. This civil war killed more than 12 million people. Three years later, the civil war ended with a win by the Communist Party and leader Mao Zedong, which then led to the establishment of the Peoples Republic of China in October 1949. During the early years of communist rule in China and the Peoples Republic of China, mass starvation, malnutrition, and disease were common. In addition, there was an idea for a highly planned economy at this time and the rural population was divided into 50,000 communes, each of which was responsible for farming and running different industries and schools. In an effort to further jump-start Chinas industrialization and political change Chairman Mao began the Great Leap Forward initiative in 1958. The initiative failed, however, and between 1959 and 1961, famine and disease again spread throughout the country. Shortly thereafter in 1966, Chairman Mao began the Great Proletarian Cultural Revolution which put local authorities on trial and attempted to change historic customs to give the Communist Party more power. In 1976, Chairman Mao died and Deng Xiaoping became Chinas leader. This led to economic liberalization but also a policy of government-controlled capitalism and a still strict political regime. Today, China remains much the same, as every aspect of the country is heavily controlled by its government. Government of China Chinas government is a communist state with a unicameral legislative branch called the National Peoples Congress that is made up of 2,987 members from the municipal, regional, and provincial levels. There is also a judicial branch comprised of the Supreme Peoples Court, Local Peoples Courts, and Special Peoples Courts. China is divided into 23 provinces, five autonomous regions, and four municipalities. National suffrage is 18 years of age and the main political party in China is the Chinese Communist Party (CCP). There are also smaller political parties in China, but all are controlled by the CCP. Economics and Industry in China Chinas economy has changed rapidly in recent decades. In the past, it was focused around a highly planned economic system with specialized communes and was closed to international trade and foreign relations. In the 1970s however, this began to change and today China is more economically tied to the worlds countries. In 2008, China was the worlds second-largest economy. Today, Chinas economy is 43% agriculture, 25% industrial, and 32% service-related. Agriculture consists mainly of items like rice, wheat, potatoes, and tea. Industry is focused on raw mineral processing and the manufacturing of a wide variety of items. Geography and Climate of China China is located in Eastern Asia with its borders along several countries and the East China Sea, Korea Bay, the Yellow Sea, and the South China Sea. China is divided into three geographic regions: the mountains to the west, the various deserts and basins in the northeast, and the low lying valleys and plains in the east. Most of China, however, consists of mountains and plateaus such as the Tibetan Plateau, which leads into the Himalayan Mountains and Mount Everest. Because of its area and variations in topography, Chinas climate is also varied. In the south, it is tropical, while the east is temperate and the Tibetan Plateau is cold and arid. The northern deserts are also arid and the northeast is cold temperate. More Facts about China China instituted a One Child Policy in 1979 to control its growing populationThe majority of Chinese are non-denominational in religion, but 10% are BuddhistChinas population is expected to peak in 2026 at 1.4 billion. India will surpass China as the worlds most populous country in 2025. Sources Central Intelligence Agency. CIA - The World Factbook -- China.Infoplease.com. .China: History, Geography, Government, and Culture - Infoplease.comUnited States Department of State. China.
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